11AM / Talent · Creative · Culture

We build careers that move beyond the release.

11AM is a New York City company working across artist management, recorded music, creative direction, partnerships, film and live experiences. Standard Records is the in-house label and music infrastructure within the 11AM ecosystem.

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STANDARD RECORDS × BAY SWAG
Building beyond the breakout.

After “Fisherrr” opened a new lane, Standard Records signed Bay Swag and helped turn momentum into a broader artist story through full-length projects, collaborations, video, press and touring.

FEATURED · 05.2026

01Talent

ONE ROSTER. ONE ECOSYSTEM. A focused roster. Long-term careers.

One roster across 11AM and Standard Records, built artist by artist and project by project.

02Releases

CURRENT WORK The catalog is the foundation.

Recent releases across the 11AM ecosystem and affiliated artist campaigns.

Flip Phone Shorty: Strictly for da Streetz, Vol. 1

03Projects · Case Studies

THE WORK BEHIND THE WORK Careers are built in campaigns.

A selected view of artist development, release strategy, brand building and live cultural work across the 11AM ecosystem. View all projects →

Brand · Footwear

Case Study · 05.2026

A$AP Ferg × Adidas — Calling All Creators

FERG helped carry adidas’s global “Calling All Creators” message, connecting sport, music and design in a culture-spanning brand film.

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Product · Confectionery

Case Study · 03.2026

Adidas presents A$AP Ferg — Create The Answer

For adidas’s 2018 World Cup campaign, FERG served as a master of ceremonies for a global film that united 56 creators across sport and culture.

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Film · Short

Case Study · 02.2026

Bay Swag — The Story. The Sound.

11AM produced a short documentary connecting Bay Swag’s personal story to the sound and momentum around Damaged Thoughts.

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View all projects →

04Films · Video

FILM / VISUALS

Selected documentary, music video, visualizer, performance-film and screen work connected to the roster.

SHORT DOCUMENTARY10:27

The Story - The Sound

Bay Swag

MUSIC VIDEO3:48

Focus On Me

A$AP Ferg

MUSIC VIDEO2:48

Angels

RealestK

MUSIC VIDEO3:02

Too Established/Maybelline

DreamDoll

MUSIC VIDEO3:36

Big Dawg

A$AP Ferg

MUSIC VIDEO2:54

Dream Girl

RealestK

05About

A small roster. A long view. Work built to last. 11AM is a New York culture company built around artist management. Standard Records is the in-house label and recorded-music arm.

Together, 11AM and Standard Records connect career strategy, A&R, release operations, marketing, partnerships, creative production, film and live experiences. We are selective by design. We work closely with artists and partners, stay near the decisions and build systems that can grow with the career. The goal is not volume. It is alignment — artists, company and collaborators working toward the same outcome.

Practice / imprint block

11AM — Artist management, career strategy, partnerships, touring, and brand and creative coordinatio.

STANDARD RECORDS — Artist development, A&R, release strategy, distribution, marketing and campaign operations.

Founders

Cofounders : Clay Barmore & Deon Douglas

06Contact

Start with the opportunity.

Tell us who you are, what you’re building and what you need.

Generalshooters@11am.nyc