11AM/Projects/The Story. The Sound.
Case Study · 07.2026 · Short documentary · Film

Bay Swag — The Story. The Sound.

11AM produced a short documentary connecting Bay Swag’s personal story to the sound and momentum around Damaged Thoughts.

CALLING ALL CREATORS
The Story. The Sound.
Film · 07.202611AM
Client
11AM
Artist
Bay Swag
01Overview

One record, turned into an object.

The film gives the artist room to tell the story in his own voice while connecting the personal context, creative process and music. It functions as both a campaign asset and a durable introduction to Bay Swag beyond the breakout record.

02Video

Make a legacy record feel new again.

"My favorite moments outside of music. Is making my poeple smile, makeing my family smile." — Bay Swag