11AM/Projects/Flo Fair
Case Study · 8.2025 · Culture · Wellness

A$AP Ferg — Flo Fair

FLO Fair translated FERG’s creative world into a free, all-ages experience at Marcus Garvey Park.

Flo Fair
Wellness · 8.2025A$AP Ferg × Flo Fair
Client
11AM
Artist
A$AP Ferg
01Overview

One record, turned into an object.

"The program brought together yoga, sound baths, fitness, an immersive wellness garden, interactive art, food and a headline SummerStage performance by FERG. The concept was rooted in the legacy of local health fairs held in honor of FERG’s late father.

FLO Fair created a credible platform at the intersection of artist, neighborhood and public culture, with official SummerStage placement and local press coverage. Suggested gallery: park-wide hero · wellness activations · interactive art · community portraits · FERG performance.

02Photos

Make a legacy record feel new again.

Photo 5 Photo 1 Photo 2 Photo 3 Photo 4